Digital marketing is a form of marketing and it is the way of marketing a product or a service through computers, phones, tablets and other electronic devices.
Digital marketing also often refers to online marketing and also important as the large majority of people in the world are spending time on the internet to find their needs. Therefore the digital marketing is more effective than the traditional marketing nowadays. But the traditional marketing may be effective for some businesses and services.
Traditional marketing refers to methods like newspaper ads, poster ads, billboards, direct mail and business cards.
There is a controversy to TV advertisement is a part of digital marketing or a part of traditional marketing.
Types of digital marketing
Content Marketing (Website)
Social Media Marketing
Email Marketing
Search Engine Marketing (Pay Per Click)
Affiliate Marketing
Advantages of digital marketing
Effectively target the right audience
The ability to reach a local and a global targeted audience effectively by methods like social media marketing and search engine marketing.
Cost effectiveness
The digital marketing methods like social media marketing and SEO can be done without any cost. Therefore the digital marketing can be more cost effective than the traditional marketing.
Real time and accurate measuring
Almost every digital marketing method includes accurate analytics data to measure engagements. Analytics like Google analytics and social media analytics can be used to measure the results of your marketing campaign.
Open up new opportunity
Regardless of the budget we have digital marketing allows us to compete with a large or a small business. Anyone can create good content and follow best optimization practices to reach more people in the internet.
Improve brand loyalty
Digital marketing helps to communicate with your customers directly via methods like social media comment, emails and webinar. It will also keep customer close during the buying process and provide much faster personalized buying experience.
These are the main advantages we have listed in this article. But keep in your mind that there are more benefits that digital marketing can offer your business or services.
Therefore, we encourage you to start your own online business or service and kick of a digital marketing campaign by yourself. It will teach all the digital marketing tips and tricks you need to know.
You can also read other related articles in our website to learn the basics of digital marketing.