When we consider Search Engine Optimization, keywords are really important

Let’s start by answering the following question

What do we actually mean by keywords?

Keywords are the search terms that people type in the search engines like Google, Bing and Yahoo to find out what they want. In other words keywords are the terms internet users search for

Keyword can be a single word or multiples of words.

Multiples of words can be considered as a keyphrase

A keyword research is one of the most important things in a good SEO campaign and should be done at the very beginning and beyond.

As an example let’s analyze the following scenario.

People can type different search terms in the search engines to find Microsoft Word video tutorials

One can enter different terms like

• MS Word Video Tutorials
• Microsoft Word Tutorials
• Microsoft Word Tutorials for beginners
• Word Video Tutorials …etc

In that case we can classify the following as keywords.

MS, MS Word, Microsoft, Microsoft Word, Video Tutorials, Microsoft Word Tutorials, MS Word Video Tutorials, Microsoft Word Tutorials for beginners, Word video tutorials…etc