Social media strategy is basically a document which describes the way of improving social media presence across the internet.
This document outlines the goals to be achieved and the way of achieving them.
In this post we outlined seven steps with examples which you can follow to create your own social media marketing strategy. But please keep in mind to make your strategy as simple as possible.
- Social Media Audit
- Define your Goals & Objectives
- Find the Target audience
- Implement the strategy
- Paid Advertising
- Performance Monitoring
Social Media Audit
A social media audit would be the very first step in a successful social media strategy. It helps us to analyze the current online presence, determine on which social networks to be used and get an idea about competitor’s social media presence.
Analyze the current online presence
Fill this table using your current online presence.
Other social networks to be used
You can find other social networks which you can use to get more attention on your business.
As an example, we can consider starting a YouTube channel.
It will expose your brand to a much bigger audience as it has more than 2.5 billion active users.
Competitive Audit
Compare the follower count of each platform between the competitors.
Define your Goals & Objectives
Defining goals and objectives will help us to determine on the desired result to be achieved by implementing a social media marketing strategy.
The Goals and objectives can be defined based on the SMART Frame work.
S – Specific / M – Measurable / A – Achievable / R – Relevant / T – Time-Framed
Few Examples
- Find new customers.
- Increase brand awareness.
- Increase traffic to your website.
- Improve social media engagements.
Target Audience
This step is to learn about the people who are interested in your business and the social media platforms where we can find them frequently.
Answer the following questions to identify the existing audience and their demographics. Google analytics and social media analytics can be referred.
- What are the platforms to be used more frequently?
- Who are the ideal customers and in which platforms we can find them?
- What is your target audience interest?
Content Strategy
Content strategy is important for finding the right content to be shared to our targeted audience.
Fill this table to identify the content that can be shared through the social media in general.
Implement the Strategy
Find the best days and time to post on different platforms. This can be achieved by analyzing past posting data for 3 months).
Here is the suggested frequency of posting on social media to get more engagements. This can be changed after studying the engagement levels and the behavior of the targeted auditions.
Find the content which generates more engagements on each platform.
Choose the right platforms to increase the attention based on the engagement level and the website traffic.
Distinguish the platforms that bring more engagements and increase the level of concentration on each platform.
Paid Advertising
Paid advertising would be beneficial based on the analytics for amplifying the engagement to reach a much bigger audience.
It is also important for reaching the customers who are not familiar with the business and to target a specific demography.
Reliability can be checked by implementing a onetime social media promotion on each platform.
Note that the paid advertising can be used after implementing the strategy for a few months to grow the audience organically and based on the analytics.
Performance Monitoring
Analyze metrics like likes/followers/views/Impressions/reach which affect to brand Loyalty and brand awareness.
Analyze metrics like engagements/website traffic/subscribers/sales which affect to grow the business.
The performance monitoring process can be done weekly or monthly by using Google and social media analytics.
Update following table at the beginning of each month
